This post is going to review some findings in a paper which attempts to both describe the differences in race preference for dating by race and across genders, and, why those differences might emerge the way that they do.
The paper is Racial Preferences in Dating, Review of Economic Studies (click the link to download and read the whole thing yourself! Here’s the abstract: We examine racial preferences in dating.
There are, of course, the answers that get regular reinforcement: Men value looks; women value brains, money, and success.
In 2009, Ok Trends, the research arm of the dating website Ok Cupid, parsed user data to determine racial preferences in online dating.To figure this out, you could do "field work" at a local bar to observe the choices people make in real dating situations or sift through archived marriage announcements to see who chooses whom.